Name and Philosophy

The Mitutoyo Name

Historical_figurative_mark_of_Mitutoyo.jpgThe Japanese company name Mitutoyo roughly translatable as “abundance of three elements” stands for prudence, bonhomie and strength, the attitudes so highly esteemed by the company’s founder, Mr Yehan Numata.

These central concepts of Yehan Numata’s thinking were complemented by aspects of western philosophy that he encountered while studying business sciences in the USA.

According to Yehan Numata, son of an esteemed Japanese temple priest, human beings should possess three qualities: sensibility, good-naturedness and strength. Sensibility he interpreted as the capacity for accurate observation, good-naturedness as compassion and benevolence towards your next while strength was necessary to effectively fulfil correctly identified requirements.

These three indispensable human traits were also established as basics for his business philosophy converted into readiness for innovation, general fairness and orientation towards the future - three virtues crucial for doing good as a human being and achieving success in business.

The number three, in Japanese pronounced “Mitu” or “Mitsu” is of importance in Japanese culture and religion, for example with regards to the enumeration of religious elements.

This also explains why quite a few company names include the syllables “Mitu” – just like in the name.

 The Mitutoyo Philosophy

The Mitutoyo Corporate Philosophy is essentially the perpetual 'core values' that our organization and employees shall uphold. It unites all the Mitutoyo Companies and their employees throughout the world in a common understanding and commitment.



  • To contribute to people’s welfare through support of the advancement of Buddhist understanding.
  • To see that Mitutoyo excels in its field of expertise and in its business conduct throughout the world.


To contribute to the wellbeing of society through precision measurement technologies.

We shall conduct our business based on the following values to:

(1) Provide solution engineering to support our client business development.
(2) Contribute globally to the advancement of industrial measurement capability.
(3) Cultivate healthy relationships and common prosperity with trading partners.
(4) Support and promote global peace, human happiness and harmony with the environment.
(5) Apply business practices that reflect the integrity of Mitutoyo and our world-leading brand.
(6) Nurture a vibrant corporate culture that inspires a passion in our personnel to do their best... to be the best.


'Good environment, good people, good technique'


'Sincerity, thoughtfulness, determined spirit'


Mitutoyo Group Ethical Conduct Code sets forth ethical criteria of judgment and conduct that all executives and employees at Mitutoyo group must observe in every aspect of corporate activities. We at Mitutoyo group will conduct ourselves in a manner which complies with the Ethical Conduct Code and choose the ethical way without exception whenever a business decision involves a conflict between profit and ethics.

Ethical Conduct Code


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